With the rise of home coffee culture, milk frothers have become essential tools for enhancing the coffee experience. For wholesalers and supermarkets, selecting the right products that align with market demand is key to boosting sales. Here is a professional guide for procurement decisions:
1. Market Demand Analysis & Product Types
Portable Handheld Frothers
Features: Lightweight, low-cost, battery-powered (no electricity required), ideal for young consumers and outdoor use. (Reference: Cuppamigo Reviews)
Procurement Tips: Focus on low MOQ (100-500 units) and design differentiation, such as double-wall insulation (e.g., Suzhou Well&Long products).
Electric Automatic Frothers
Features: Cold/hot modes, one-touch operation, suitable for home users. (Reference: IKEA PRODUKT Features)
Procurement Tips: Prioritize low-noise, high-speed motors (e.g., Everich’s technology), MOQ typically starts at 500 units.
Multi-functional Premium Models
Features: Customizable logos, accessory bundles (e.g., frothing + hot chocolate functions), ideal for high-end supermarkets or holiday gift sets. (Reference: Everich ODM Solutions)
2. Key Procurement Considerations
Define Target Customer Needs
Households: Prefer auto-heating and easy cleaning (e.g., stainless steel materials).
Cafes: Require commercial-grade durability and large capacity.
Supply Chain & Cost Control
Manufacturer Selection: Chinese suppliers (e.g., Everich, Guangzhou Gt) offer cost-effective solutions with ODM/OEM support.
MOQ & Pricing: Handheld units at 1-2 (bulk orders), electric models at1−2(bulkorders),electricmodelsat9-20; balance MOQ with inventory risks.
Certifications & Compliance
Ensure products meet ISO, BSCI standards and regional electrical safety regulations.
3. Market Trends & Recommendations
Health Trends: Promote models compatible with plant-based milk (e.g., oat milk).
Sustainable Design: Source rechargeable or eco-material products (Reference: Wholesale green trends).
Bundled Sales: Pair frothers with coffee beans or mugs to increase average order value.
Expert Insight
“Wholesalers must adapt to local preferences. For instance, Europe favors auto-temperature control models, while Asia prefers portability.”
—— Cuppamigo Procurement Advisor
Success Story
An Australian supermarket boosted monthly sales by 120% during Christmas by introducing a China-customized frother (MOQ 500 units) with holiday promotions.